Write Some, Market Some, Repeat

I used to think that once I wrote a book, the hard part was done.  If you’re an author, you’re probably laughing as you read that sentence; I’ll give you a moment to recover…

Sure, writing is time-consuming, emotional, and fraught with perilous eyestrain–although at least papercuts are less of an issue these days, thanks to the modern age of computers–but as far as the whole publishing process goes, it’s just the tip of the iceberg.

Nowadays, of course, there’s all sorts of stuff you’re supposed to do with social media (Facebook, Twitter, Goodreads, Pinterest, and maybe even eHarmony, I don’t know…), and that eats up a lot of time–especially if you get distracted by a certain Grumpy Cat (HE’S JUST SO CUTE!).  And in between bouts of social networking, writers are also supposed to be, you know, writing.

Plus if you’re venturing into self-publishing, there’s also the tiny matter of learning the technical aspects of the ebook business such as cover art design, proper formatting for manuscript submission to online distributors (Amazon, Barnes & Noble, etc.), and determining pricing strategies that find a happy medium between pricing your book at “dirt cheap” and “who does that writer think she is, Kafka?”

Needless to say, I twitch a lot more now than I used to.

So I’m busy, busy, busy, but at least it’s a good kind of busy.  I’ve formatted the 1st of my Heavenly Bites novellas for Amazon and Barnes & Noble (hopefully correctly–release day will be a nail-biter), am nearly done with the 2nd novella, and am chomping at the bit to get to novella #3.  I’ve contacted 139 bloggers and/or reviewers, which I feel pretty good about until I remember advice in a self-publishing guide that advocates contacting 500; then I just sort of wheeze and fall over.

I’ve gotten a couple of reviews back on novella #1, Pastels and Jingle Bells; they liked it! Yippee!  Here’s hoping that trend continues.  If you’d like to check out these advance reviews, you can click on these links to read them at Goodreads and at Romance Reviews Magazine.

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Okay, off to work on that happy ending for novella #2…

Upcoming Promotional Opportunities

Well, it’s officially been one week since Coming Home hit the ebook market, and I think I’ve barely scratched the surface when it comes to trying to explore marketing opportunities for it.  It can be a wee bit challenging to get folks to read your book if they don’t even know it exists, so it helps if you can get reviewers to read it and post reviews on their sites and/or blogs for the world to see.

…But it turns out it’s also a wee bit challenging to get reviewers to look at your book when A) they’re swamped with review requests, B) they don’t know you from Adam, and C) you have no famous relatives with which to impress them.  Mom swears we’re descended from Robert the Bruce, famed medieval king of Scotland, but apparently that doesn’t carry much weight in the publishing industry.  Hmph.  Go figure.

But I have been fortunate enough to line up a few upcoming guest spots on some other blogs over the next few months, and one reviewer has just agreed to review my book in the next couple of weeks, so yay for that!  (Unless, of course, she doesn’t like the book, in which case…suddenly I’m feeling a little queasy.  Don’t mind me; I’ll just be over here curled up in the fetal position for a while.)

You think I’m kidding, don’t you?

Now if you’ll excuse me, I have to go ask my parents if they’re absolutely positive we’re not related to J.K. Rowling.